Holding company · New York
We build and operate digital businesses that compound.
Spring Spruce is a solo founded New York holding company. We own a portfolio of low-touch businesses across certification test prep, content and affiliate sites, ecommerce, and apps, and we advise professional firms on AI search visibility.
Portfolio
The businesses we own
Each brand keeps its own name and look. Spring Spruce LLC is the company behind all of them.
Consulting
Tradecraft
AI search visibility (GEO and AEO) for professional firms. We audit how AI answer engines describe a business and fix what they get wrong.
Certification prep
NRCMEPrep
Exam preparation for the DOT medical examiner certification.
Content and affiliate
Baby Nerd
Guides, gear, and book lists for parents raising curious kids.
Ecommerce
Stalk and Stone
Organic products, sold direct.
Travel
WeWayfare
Practical trip planning guides, written from a parent traveler's point of view.
Approach
Built for staying power, not quick wins
01
Low touch
Each business is designed to run with a few hours of attention a week. If it needs a full time operator to survive, we do not build it.
02
Compounding
We favor assets that grow on their own: search rankings, content libraries, email lists, and repeat customers. Each year builds on the last.
03
Lean by design
AI and automation handle the repeatable work. Technology is the margin lever across everything we own.
Get in touch
For partnerships or Tradecraft consulting, email us directly.